# About SmartHop

SmartHop is on a mission to help fleets perform better. Personalized spot market strategies increase profitability, while driver and dispatcher tools make daily tasks simpler. And, performance management and goal-setting capabilities make it possible to dream bigger than ever before.

## The backstory

After building a trucking company in Venezuela with over 500 employees, Guillermo Garcia arrived as an immigrant to the US to start a local LTL trucking company in Miami, FL. That company grew steadily into an FTL over-the-road operation with more than 40 trucks. As a fleet owner, Guillermo experienced the challenges of the trucking industry firsthand.

## The challenges

- The spot market is complex and unpredictable.
- Booking the wrong loads can make or break a fleet.
- Running a fleet is a 24/7 job, with little time to set goals or understand performance.
- Communication between dispatchers, drivers, brokers, and shippers often requires toggling between multiple platforms and devices.

## The opportunity

Guillermo was sure that there had to be an easier way to run a successful trucking business. He teamed up with Miguel Sucre, a computer scientist who had developed part of the systems Guillermo’s company used. Together, they set out to reimagine the trucking industry and empower fleets to thrive.

## Careers at SmartHop

At SmartHop, people are our most important asset. We’re always looking for team members who want to do meaningful work and like to roll up their sleeves.

## Request a demo today

See how SmartHop can help you maximize your profit potential with every trip to build a healthier trucking business.

[Request a demo](https://www.smarthop.com/request-a-demo)