SmartHop, Inc. Privacy Policy

Last updated: September 10, 2021

Please read this Privacy Policy carefully. It provides important information about your personal information. It also tells you about your rights under applicable privacy laws. BY ACCESSING OR USING OUR SITE AND/OR SMARTHOP SERVICE, OR SUBMITTING INFORMATION IN CONNECTION WITH YOUR USE OF THE SITE AND/OR SMARTHOP SERVICE, YOU ACKNOWLEDGE AND AGREE THAT YOU HAVE READ THIS PRIVACY POLICY.

1. INTRODUCTION

SmartHop, Inc., a Delaware corporation (collectively, “SmartHop”, “we”, “us” or “our”) owns and operates the SmartHop website located at www.smarthop.com (the “Site”) and the SmartHop proprietary software platform (the "Platform") that assists in the identification, booking, tracking, and management of freight loads (each, a “Load”), and provides related services that enable small trucking company and independent owner-operators to manage end-to-end operations, improve Load selection, and enable low-cost operational services (the "Services"). When we refer to the “SmartHop Service” throughout this Privacy Policy, we mean, collectively, the Platform, Services, and any related services provided by SmartHop in connection with the use of any of the foregoing.

This Privacy Policy is intended to help you better understand how we process your personal information and governs how SmartHop may use, transfer, store, and disclose such personal information in connection with your use of the Site and/or SmartHop Service.

3. INFORMATION WE COLLECT

3.1. INFORMATION COLLECTED DIRECTLY

When you visit the Site and/or use the SmartHop Service, you may provide us with personal information if you:

• Register and create an Account for the SmartHop Service;
• Access and/or visit the Site;
• Access and/or use the Platform;
• Access and/or use the Services;
• Place an order with us for any Services or to book a Load;
• Sign up to receive marketing materials;
• Opt-in to the SMS Program; or
• Directly communicate with us through the Site and/or SmartHop Service.

In connection with the above-mentioned activities, SmartHop may collect the following information:

• Your identity, including your first name, last name;
• Your email address;
• Your username and password and/or other login credentials;
• Your contact details, including your postal address and phone number;
• Contact information for the Customer, such as business address and phone number;
• Information about your transactions with SmartHop;
• Information regarding the Customer Vehicles and the operation of the Customer Vehicles, including, without limitation, in connection with the transportation of a Load;
• Information regarding the Driver operating and/or driving the Customer Vehicle, including, the Driver’s name, driver’s license, and phone number;
• Business ownership information;
• Your payment history and claims information; and/or
• Other information you may provide by filling out forms or by contacting us.

3.2. INFORMATION COLLECTED INDIRECTLY

Usage Information

When you use or interact with the Site and/or SmartHop Service, we may automatically collect information about how you use them ("Usage Information"). This may include information about the device used, access dates and times, mobile device information, and other related data.

Cookies and Similar Technologies

We or authorized third parties collect certain information, including, without limitation, Usage Information by automated means using cookies, web beacons, and server logs for analytic purposes. A cookie is a small text file stored on a user’s computer for record-keeping purposes, helping us compile statistics and analytics about your use of and interaction with the Site and/or SmartHop Service.

3.3. INFORMATION COLLECTED FROM THIRD PARTIES

In some instances, we process personal information from third parties, which consists of:

• Data from our partners, such as transactional data from providers of payment services;
• Data from Customers; and
• Data from freight brokers, shippers, or other third parties that you request we provide information to.

4. USING YOUR PERSONAL INFORMATION

We use your personal information to:

• Perform and provide the Site and/or SmartHop Service to you;
• Deliver direct marketing communications;
• Respond to your queries and requests;
• Detect fraudulent or illegal activity;
• Perform system maintenance and upgrades; and
• Comply with legal obligations.

5. SHARING YOUR PERSONAL INFORMATION

We share personal information with third parties that provide services to help us provide the Site and/or SmartHop Service, such as:

• Hosting services providers;
• Payment service providers;
• Customer support providers;
• Professional service providers, such as auditors; and
• Other third-party service providers that help us provide the Site and/or SmartHop Service.

6. DIRECT MARKETING COMMUNICATIONS

If you have not opted out, we may use your personal information to send you marketing information about the SmartHop Service and other products and services we believe might be of interest to you.

7. YOUR CHOICES

You have rights to correct or update your personal information. You may manage your receipt of marketing and non-transactional communications sent via email by clicking on the “unsubscribe” link or manage cookie preferences by altering the settings in your browser.

8. DATA RETENTION AND SECURITY

Your personal information is processed only for the period necessary to fulfill the purposes for which it is collected. We also have implemented security measures to protect your personal information.

9. PAYMENT PROCESSING

We do not directly collect your payment information. We use third-party, PCI-compliant payment processors, which collect payment information on our behalf to complete transactions.

10. SENSITIVE DATA

SmartHop does not require you to provide any sensitive data to use the Site and/or SmartHop Service.

15. CONTACT US

Should you have any questions, concerns or complaints about this Privacy Policy, please contact SmartHop via email at hello@smarthop.co.